STUDY ON THE USE OF DENTAL MARKETING IN CLINICS IN THE CITY OF CUENCA, ECUADOR
DOI:
https://doi.org/10.53612/recisatec.v3i7.298Keywords:
Marketing; Cuenca; Dental clinic.Abstract
The subject of this study is: Study on the use of dental marketing in clinics in the city of Cuenca. In this context, different factors have intervened directly or indirectly in the evolution of markets, becoming much more competitive, and consequently affecting the way in which they relate to customers and vice versa. Companies all over the world are conditioned by a series of economic, political, socio-cultural, legal, environmental and technological factors, which make up what is called the business environment. The descriptive methodology focuses on describing and analyzing the population or sample under study, without intervening in it, has a quantitative approach, non-experimental type, with a population of 15 clinics. The results show that approximately 53% of the respondents use marketing strategies within their clinical care, while 47% do not. This indicates that there is a division between those who recognize the importance of marketing in their clinical practice and those who have not yet implemented it. It is concluded: the study on the use of dental marketing in clinics reveals several significant trends and aspects, Recognition of the importance of marketing, need to improve marketing strategies, Variation in marketing expenditure, desire for more information on dental marketing.
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