NEUROANATOMY AS A STRATEGIC VEHICLE IN MARKETING
DOI:
https://doi.org/10.53612/recisatec.v2i9.184Keywords:
Neuroanatomy, Neuromarketing, Strategy, Personality disordersAbstract
This paper aims to discuss strategy in marketing from a neuroanatomical point of view. The importance of the neurotransmitters of happiness is discussed, especially dopamine, being the easiest neurotransmitter to modulate with marketing techniques. The knowledge of the brain and the mapping of personalities through disorders is significant. Promising results can be achieved with the triad: low, fair and high price. It also considers 4 factors of interaction with the consumer: interactivity, experimentation, connection, and reward. The whole of this study goes to the heart of consumer strategy. There is scope for further research involving the other neurotransmitters of happiness.
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LACERDA, Gabriel Carvalho. Neurotransmissores. Ken Hub, 2022. https://www.kenhub.com/pt/library/anatomia/neurotransmissores. Acessado: 14/08/2022.
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